People in the UK have one eye looking ahead to the summer and are getting hyped to return to festivals, with ticket sales seeing a large uptick. As the roadmap for exiting lockdown has been set out, people are eager to start spending again on events and hedonism.

As cigarettes and alcohol lose their cool in Australia, recreational drugs are taking their place. And as people's attitudes towards drug-taking soften, so do their ideas about legalisation and punishment, creating room for brands to adjust their comms to align with an accepting mindset.

Gone are the days when going to a festival meant trudging through mud, pitching a tent, and living off Super Noodles and warm beer. Now, festivals offer high-end luxury experiences, from five-star accommodation to onsite spas and champagne bars. Is this why HNWIs are so obsessed with festivals?

As the stigma surrounding marijuana steadily diminishes, more older Americans are considering the benefits of the drug for both therapeutic and recreational purposes. Through its cannabis-infused edibles, Wana Brands provides them with an accessible and reliable way to experiment.