Only Fans is a social platform that normalizes sex work, fuels hustle culture, and uses a subscription model to turn social currency into cash. It empowers creators to be in charge of their brand and is part of a growing number of platforms that contribute to The Passion Economy.

With digital channels offering them increased access to their heroes, casual supporters and ‘stans’ alike are embracing novel ways of showing their devotion to celebs and sports teams. How are these passionate individuals forging new cultural tribes and changing expectations of fan interactions?

At a time when most fashion brands are scrambling to create digital experiences, Bottega Veneta has taken the opposite tack. The luxury house has gone dark on social media to restore a sense of exclusivity to its products, aiming to pique UHNWIs' curiosity.

Blanket messaging can only go so far when it comes to brand engagement. As the desire for more intimate styles of interaction grows, Nike is launching its NbG app with the aim of bringing exclusive content, community, and drops to women, cutting through the noise of their newsfeeds.