US toy brand American Girl is helping educate parents and children alike about the addictive nature of too much screentime. To do so, the brand has released the 'Blaire' doll, which teaches children about the addictive nature of technology and how people have to balance usage.

Screen time is often a contentious topic between kids and parents, but as social isolation limits opportunities for physical play, moms and dads are resigning themselves to increased tech usage. However, brands have an opportunity to make these hours more meaningful and productive.

The digital era has made keeping tabs on children’s behavior more difficult for parents, who often fret about the various dangers of constant connectedness – from smartphone addiction to age-inappropriate content to the threat of cyberbullying. So, how can tech be made more kid-friendly?

In the digital age, parents have more information about their children than ever before – they can track their kid’s location remotely, monitor sleeping patterns, and even check whether the chores are done. Can all this tech allay common parental anxieties or will it fuel fresh concerns?