Animals have become a key part of Australian families, and they’re reaping the benefits. As Australian pet-owners, especially Gen Yers and Zers, embrace the array of new options in the pet-care space, how can brands support pet parents in ensuring their animals are happy and healthy?

Going to the vet can be a difficult experience – pets may get spooked at the clinic by strange smells, sounds, and other animals, while many owners struggle to find the necessary time and funds to visit. FirstVet addresses these pain points by setting up virtual appointments through video calls.

As people's interest in plant-based diets grows, they're looking for the same vegan credentials for their furry friends' plates. Hoping to disrupt the pet food market, London-based start-up THE PACK has launched a vegan dog food, tapping people’s desires to better protect the environment.

During lockdown, many people adopted puppies as their new stay-at-home lifestyle gave them more time to devote attention to pets. However, research suggests that many are not doing their research beforehand – resulting in the boost of illegal trade.