With COVID-19 having shuttered many car dealerships, people are looking for alternative ways to view big-ticket items before they buy. Hyundai’s AR app offers Aussies an immersive experience, letting them size up various cars, position them in their driveways, and play with colour options.

Combining hypebeasts’ fandom of limited-edition drops and owning pair upon pair of coveted sneakers with accessibility and affordability, the AR-style Aglet app is letting the sneaker-obsessed get in-app versions of the shoes they love and crave without actually having to buy them.

Dior is dropping a Snapchat filter to promote its sneaker release, enabling people to try on the shoes virtually before they buy. With in-store shopping looking unlikely in the 2020 holiday season, digital innovations like AR can build excitement and drive interest among homebound consumers.

With non-essential stores closed and shoppers anxious about crowds, John Lewis is bringing the festive experience to the digital realm with its 3D virtual store. Showing how shops can evolve their offering for Christmas 2020, the retailer is leaning into the AR shopping experience.