The clean living, body positive and no-make-up movements exemplify how perceptions of beauty are shifting to focus on wellness, inclusivity, and empowerment. But with a history of selling more hope than health and a culture obsessed with image, can the beauty sector ever be good for our wellbeing?

Hygiene is a key beauty concern. Rather than using the synthetic chemicals found in drugstore products to care for skin, Biophile uses a natural biological process and repurposes it for skintellectuals and beauty consumers who want to take a more natural approach to healthy glowing skin.

The social media era has made it easy to discover skincare products, yet while influencers and media outlets champion various high-priced and hard-to-find items, a growing number of TikTok users are turning to their local drugstore. Why are ‘skintellectuals’ snapping everyman brands?

As people continue to take their health into their own hands, they’re educating themselves on the ins and outs of probiotics and gut health. Rather than looking up simplistic phrases online, they’re increasingly searching for more specific terms, from lactobacillus to peptostreptococcus.