Signal8 Jan 2021
IKEA's upbeat sustainable campaign eases eco-anxiety

Climate anxiety can be paralysing, leaving the eco-conscious feeling helpless in the face of an insurmountable task. IKEA’s ‘Fortune Favours the Frugal’ campaign looks to ease this angst with an upbeat take on environmental action, showing the sustainable benefits of everyday IKEA products.

IKEA's upbeat sustainable campaign eases eco-anxiety