Many young people are eager to adopt sustainable habits, but it’s easier said than done, especially when it comes to fashion. An app is hoping to close that intention-action gap by rewarding people for rewearing pieces of clothing, bringing an element of gamification to sustainable wardrobes.

In many ways, the COVID-19 lockdown made people slow down and appreciate nature, with biking and forest-bathing soaring in popularity. But a global study finds that people plan to drive in cars more post-pandemic, despite knowing and caring about climate change, suggesting a value-action gap.

How to Save a Planet is a podcast that covers the climate crisis from a lens of optimism and action, inspiring people to move and shake rather than scaring them static. Because with the COVID-19 pandemic already in full swing, the last thing anyone needs is more anxiety.

What makes people believe in a brand’s activist efforts? How can companies connect with values-minded consumers? And can creativity save the world? In this part of the 2021 Expert Outlook, we speak to three experts about how the multiple crises of 2020 will impact consumer citizenship.