Many brands recognise that evoking laughter is a sure-fire way to get people’s attention – but that’s easier said than done. Canvas8 spoke to Caleb Warren, a marketing professor at the University of Arizona, to learn about the difficulties of using humour in ads and how this impacts brand loyalty.

Tinder is making its Passport feature, which allows people to swipe abroad wherever they want, free for all users. Though people may be trapped indoors during the COVID-19 crisis, Tinder is looking to remind them that there are no limits on human connection.

Vegan brand Emily Snacks has launched its first-ever OOH campaign - right in the middle of lockdown. But rather than shying away from the faux-pas, the self-aware ad makes light of the situation, striking a funny, self-deprecating tone that reflects people’s desire to laugh at the harsh realities of life.

It’s 2018, but for the most part, advertisers are living in the 1960s. Maltesers is setting itself apart by tackling taboo subjects and highlighting marginalised groups, such as disabled people and the LGBT+ community – but will other advertisers take note?