Restaurants have been one of the hardest-hit industries during the crisis. As lockdowns lift and restaurants look to re-open, people are beginning to think about what that return will look like, and it’s becoming clear that there will be a marked shift towards local and family-owned businesses.

A campaign by Heinz called Click & Chips is bolstering local fish and chip shops by helping them launch their own apps and pivot to delivery through click-and-collect. The move shows how big brands can use their influence to highlight the plight of a forgotten section of the economy.

Besides an August of dining out on the government subsidy, takeaways are a mainstay of pandemic life. These comforting treats aren’t just a break from the dishes, but a way to spend locally without leaving the sofa. So how are delivered meals transforming taste and brand affiliation in the UK?

With public resources stretched, COVID-19 has created opportunities for brands to demonstrate their pro-social values. But how are people evaluating their responses to the crisis? Canvas8 spoke to 16 Britons and Americans to learn how brand actions may affect customer loyalty in the future.