Social media has always been a double-edged sword, and in 2020, the impacts are clear for all to see. While e-activists may see social media as a tool for transnational solidarity, most Americans believe the misinformation and hate that spread on these platforms have negatively impacted the nation.

In an age when social content reigns, the nuances between networks are growing more apparent, from meditative pinning on Pinterest to thwarting Trump on TikTok. Canvas8 spoke to Dr. Matthew Pittman and Dr. Brandon Reich to understand why content lands differently across platforms.

As people come to expect a more human approach from brands, Netflix is using Twitter to converse in, and create, cultural moments. Want to figure out how to nail engagement? Netflix’s Twitter account, which is full of pithy memes, in-jokes, and witty repartee, will show you.

From messages of support to those that aim to entertain, how can brands deepen their relationships with people during a pandemic? Canvas8 spoke to Tom Doctoroff, author of Twitter Is Not a Strategy, to understand the role brand behaviour plays during a time of uncertainty and crisis.