Zoom dance classes, living room yoga, and hour-long walks have become common activities during COVID-19 lockdown. But how much are people really focusing on fitness? Canvas8 spoke to 16 people to find out how their attitudes towards exercise have changed as a result of the pandemic.

Britons’ exercise habits are shifting as traditional club sports are replaced by more inclusive and sociable group activities. And while barriers to participation remain for many, these crews and niche activities are attracting wider parts of the population to get fit and get involved.

Struggling with the restrictions placed on their lives, many Britons are turning to sport for the mental health benefits. By facilitating new ways to shake up fitness routines during lockdown, sports and fitness brands can boost people’s wellbeing and drive long-term loyalty and trust.

A documentary called 3100: Run and Become profiles the world’s longest footrace, but it’s not all about physical athleticism. The film focuses on how running can be used as a way to reconnect with yourself, a feeling reflected by many in lockdown as they embrace sport to ease their anxieties.