Fitness coach Joe Wicks has launched an online workout class for British children who are out of school due to lockdown measures. With people closely scrutinising influencers’ reactions to the COVID-19 crisis, initiatives that support those in need are likely to boost reputations in the long-term.

Yoga and pilates aren't the only physical activities that can facilitate mindfulness, with Adidas pushing the notion of mindful running through its Run To Connect campaign. It's playing on people’s evolving relationship with exercise as they increasingly see it as a stress reliever.

The COVID-19 pandemic has forced the closure of schools and parks, and put an end to playdates and family gatherings. With implications for Gen Alphas expected to run far deeper than changes to daily routines, Canvas8 spoke to three experts to explore the effects of the crisis on children.

The recent successes of sportswomen like Serena Williams and Jasmin Paris – who also happen to be mothers – may be eroding the stigma around motherhood and fitness. But which challenges prevail for pregnant women who want to exercise? And how can brands help them fight isolation and get active?