Just Salad is planning to include carbon footprint information on its menus to help diners understand the impact their meals have on the environment. While nutrition is top of mind for many, this offers a new layer of information for people who want to align their food choices with their eco values.

The proliferation of plant-based meat products at restaurants and grocery stores across the US has expanded the dining options available to vegans and vegetarians – but their appeal is not limited to those following niche diets. What’s driving more and more omnivores to gorge on meat alternatives?

Allbirds is introducing a carbon ‘calorie count’ for all its products in a push towards full transparency. The footwear company, which prides itself on being ‘easy on the planet’, is looking to set a precedent for the fashion industry and inspire more environmental responsibility among its competitors.

Sustainability has fast become a buzzword in the world of food, whether it’s interpreted as clean eating, plant-based proteins, or locally-sourced produce. But as Americans look to balance both comfort and purpose in their meal choices, what can brands do to secure a piece of the pie?