Whether it's searching for the perfect parking spot or buying a flight upfront, it can be hard to know whether to hold off or strike when the iron's hot. A study has found that when decisions are presented one after the other, people often struggle to make the best call.

When it comes to making decisions, more information is typically thought to be a benefit. But according to a study, there's such a thing as too much information. Research finds that background knowledge about a specific topic can work against people in making the best decisions.

Whether shopping on Amazon or selecting a song on Spotify, modern life has too many options for even the most mundane decisions. This assortment of online offerings can overwhelm people to the point of indecision and inaction. How can brands help to mitigate choice fatigue for American shoppers?

From perfumes to furniture, there’s a subscription platform for everything – but why do some people keep paying for services they never use? Canvas8 spoke to Jennifer Savary, an assistant professor of marketing at the University of Arizona, to find out why cancelling a subscription is so hard.