Selena Gomez's beauty line veers away from traditional celebrity releases, focusing instead on how beauty ideals affect mental health. The positively-named products are accompanied by messages of acceptance, encouraging fans to embrace the complexity of being human.

From augmented lips to skin-smoothing filters, online editing has grown subtler and more pervasive. And despite some people embracing a more natural beauty look, research shows that young women in the UK are feeling pressure to live up to the beauty standards on their social feeds.

Denver-born star Billie Eilish has been serving up rich, textured songs from her bedroom since she was 15. Sampling a wide range of popular culture, referencing her acne scars, and singing acoustic ballads about killing her friends, Eilish is the YouTube-sprung Gen Z icon challenging the mainstream.

Body positivity began as an inclusive movement, but is now dominated by curvy, white women who fit traditional beauty structures. In what ways does the concept of ‘body neutrality’ differ to promote positive self-perceptions? And how can brands help break the cycle of self-hatred?