In response to growing demand for brands to take a stance on racism and support racial equality, Grindr has announced it will no longer allow users to filter potential matches based on ethnicity. The move, which has had a mixed reaction, responds to consumer pressure on brands to take action.

The death of George Floyd and ensuing protests saw companies worldwide attempt to address systemic racism in their messaging – though many faced a tide of consumer cynicism. Semiotics expert Chris Arning explains how brands can meaningfully show their commitment to anti-racist action.

Many workplaces are beginning to confront the societal structures that perpetuate systemic racism but it’s just the start of a long conversation. Canvas8 spoke to Dr. Robin DiAngelo, author of White Fragility, to understand why it’s important to have uncomfortable discussions about race.

In the wake of George Floyd’s murder, most Americans said they want brands to speak out over racism. But a study by Pew has found that only a fifth of US adults think companies’ racism statements stem from genuine concern, highlighting a need for continued, authentic action.