As the pandemic leads the UK into a recession, people are being more cautious about their spending. Selfridges and HURR’s luxury rental collaboration aims to offer a sustainable alternative to purchasing designer clothes outright, helping shoppers spend less and reduce their carbon footprint.

The pandemic has forced people to reassess every aspect of their lives – including how they celebrate holidays. With the potential of further job losses and lockdowns, how can brands help Britons get in the festive spirit? From digital dinners to festive unboxing, the devil will be in the details.

Swapping a cinema night out for a movie night at home doesn't seem so bad when you realise that you can bring your own snacks and lounge on a sofa. While saving money on nights out that would have cost substantially more, people in Ireland are bringing the party home for a fraction of the cost.

As luxury brands become increasingly accessible to the everyday consumer, they are seen less as a symbol of class for Britons. Moving beyond branded luxury, status markers are shifting to be defined by the exclusivity and quality that luxury offerings can provide rather than the price tag.