One of the consequences of lockdown is that Britons are becoming more mindful of food waste and using up the ingredients they have before buying more. As a sense of scarcity drives people to adopt ‘food smart’ habits, there are still some gaps in food care knowledge that brands could fill.

The coronavirus outbreak has underscored the importance of healthy living. Access to nutritious food, however, is a privilege that not everyone can afford. As more people commit to healthy habits, brands have an opportunity to improve access to healthy food across the board.

Luxury brands aren’t traditionally touted for their green credentials. But with eco-chic making its way into the beauty regimes and wardrobes of ethically-minded shoppers, there’s a growing expectation for them to vocalise their sustainability efforts. While old markers of prestige still hold value, materialistic extravagance is falling out of sync with modern tastes.

Beloved by both budget diners and those who are flush with cash, chicken is perceived as a ‘democratic meat’ with better health credentials than beef or pork. Yet while it forms the backbone of many Britons’ diets, how are ethical considerations impacting the way they buy poultry?