As people come to expect a more human approach from brands, Netflix is using Twitter to converse in, and create, cultural moments. Want to figure out how to nail engagement? Netflix’s Twitter account, which is full of pithy memes, in-jokes, and witty repartee, will show you.

COVID-19 has accelerated a shift in boozing habits, with the closure of restaurants and pubs making at-home alcohol consumption the norm. But how are people replicating social drinking moments online, and how can alcohol brands participate in these occasions to earn long-term loyalty?

Sales of “spiked” or “hard” seltzers are on the up across the States, spawning memes and sayings that have become synonymous with stereotypical bro culture. Why have these canned fruity beverages captured the enthusiasm – and loyalty – of Gen Y men? And are they here to stay?

Using low-calorie recipes and easily identifiable ingredients, spiked seltzers are gaining popularity among health-conscious drinkers. In response to the changing tastes of Gen Yers and Zers, brewer AB InBev is launching a line of cheaper seltzer drinks targeted at college students.