Through a premium subscription service, Fitbit is bringing hyper-personalised fitness and wellbeing solutions to its users. The launch comes as health-conscious consumers seek new levels of tailored insights to track and maximise their performance and health.

A global obsession with sleep and how much we get of it has resulted in an entire industry centred around optimising and tracking nighttime slumber with apps and wearable devices. But is this deluge of data actually preventing people from getting a good night’s sleep rather than enabling it?

Activity tracker Fitbit has partnered with FibriCheck in order to allow wearers to track their heart rates and pick up any irregularities. Wearable health tech is growing in popularity, meeting the needs of people who want personalised and accessible ways to track and monitor their health.

Tracking apps, wearables, and telemedicine services hold the potential to transform healthcare for women. But just how much autonomy do these digital tools provide over one’s wellbeing? And as traditional healthcare models diversify, how can they best harness tech to serve female patients?