California-based start-up Rent the Backyard builds studio apartments in homeowners’ gardens and helps to rent them out. As the Bay Area grapples with a housing crisis and massive wealth disparity, it's showing how brands can provide affordable housing while boosting people’s incomes.

With COVID-19 drastically impacting young Americans’ work and study opportunities, many are struggling to stay financially independent. Amid this upheaval, some are moving back home with mom and dad, creating room for brands to ease this transition and build their resilience.

TikTok may be best known for its viral challenges and surreal skits, but the social media app is evolving into much more than a platform for comedy. How are Gen Zers using this digital channel to educate and inspire their peers? And how are their online communities impacting their offline lives?

How are people bringing social and environmental activism into their abodes? What impact is delayed home-ownership having on Gen Yers? How do plants, pets, and friends fit into the modern family unit? And why are sharing economy platforms gaining popularity among parents?