Restaurants have been one of the hardest-hit industries during the crisis. As lockdowns lift and restaurants look to re-open, people are beginning to think about what that return will look like, and it’s becoming clear that there will be a marked shift towards local and family-owned businesses.

Budweiser has plans to keep the pub industry from collapsing during COVID-19 with its 'Save Pub Life' campaign. With people wanting a quick return to normality post-pandemic, they're keen for brands to help keep pubs and bars afloat, and they want to do their part to make it happen.

Bored, anxious, and unable to leave home, Americans living under COVID-19 lockdown orders are eager for ways to pass the time. But what are the underlying behavioral drivers behind their surging interest in baking and cleaning? And how can brands support people adapting to 24/7 domestic life?

How are food rituals helping people maintain their mental health? What are heritage brands doing to connect with customers at home? How is the ‘prepper’ mindset helping to overcome concerns about scarce supplies? And could virtual pubs and alcohol delivery reshape long-term drinking habits?