With city-dwellers increasingly taking mini-breaks to the country, Virtuo is removing the pain points of traditional car rental services through its digital-first approach. It’s enabling drivers to get around in style without dealing with long-term insurance and fuel costs.

Car ownership has been on the rise for decades, but it’s facing a downturn due to financial strains that have been exacerbated by the pandemic. This has given rise to a burgeoning interest in car-sharing as people opt for less investment-heavy routes of vehicle ownership.

As COVID-19 forces the closure of car dealerships and potential buyers spend more of their time online, the auto industry is recognising a need to modernise. But are people ready to purchase vehicles as they would clothes or books? And how can car brands deliver high-quality service digitally?

As the UK emerges from COVID-19 lockdown, public transport capacity is set to be severely limited to reduce the risk of further infection. But is a surge in private car journeys inevitable? Or could the post-pandemic world present a new opportunity to encourage greener, healthier commutes?