Starbucks is looking to make its partially recyclable coffee cups 100% recyclable, trialing prototypes in the US, UK, and Canada that cut out all plastic. As concerns continue to grow around plastic waste, people are looking for brands to make it easier to live eco-friendly lives.

Whether it’s buying a reusable coffee cup, ditching single-use water bottles, or simply recycling, there are countless ways for people to reduce their plastic waste and help to preserve the planet. Canvas8 spoke to eight Britons to find out whether they’re taking such actions and why.

From messages of support to those that aim to entertain, how can brands deepen their relationships with people during a pandemic? Canvas8 spoke to Tom Doctoroff, author of Twitter Is Not a Strategy, to understand the role brand behaviour plays during a time of uncertainty and crisis.

The COVID-19 pandemic has upheaved societies around the world – perhaps permanently. There’s an acknowledgement that everyday life will have to change post-lockdown to avoid further outbreaks, but could this transition also present a chance to usher in a fairer, greener, and less lonely future?