Gig-economy workers and the self-employed face unique financial difficulties, from building a credit score to finding flexible insurance. But how are a growing number of financial technology solutions – delivered by big banks and challengers alike – serving the needs of a growing demographic?

The pandemic hasn’t been easy on anyone, especially not on freelancers whose income streams have stalled. Created by several financial challenger brands, Covid Credit is a digital questionnaire and service that helps the self-employed apply for government-subsidised relief schemes.

Having hopefully weathered the worst of COVID-19, Americans are becoming more confident in their personal health – but worries still abound. Financial woes, in particular, have grown, and a drop in household incomes means low-cost offers will fare well with price-sensitive shoppers.

Amid lay-offs, furloughs, and a looming recession, the economic scars of COVID-19 are palpable. As a result, Britons are feeling the pressure, and they’re dipping into their savings to cover costs. Brands that can help people feel more secure are likely to win favour in this context.