Squadded app brings social perks to online shopping
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May 15, 2020
Squadded app brings social perks to online shopping

Generally done solo and from a sofa or bedroom, online shopping lacks the social appeal of a trip to the high street with friends. The Squadded Shopping Party app is looking to change that, capitalising on the boom of e-commerce during lockdown and making the experience more enjoyable.

Founded by former L’Oréal brand manager Elysa Kahn, Squadded lets networks of friends shop together on fashion e-commerce sites such as Asos, Boohoo, and Missguided. With a target audience of 15- to 25-year-olds – those who are used to digital socialising – the plug-in takes users to a platform where products are posted on a wish list, then friends can offer advice and recommendations through voting or commenting. “People tend to have a higher probability to buy when with another person or a group [because] a friend affirms decisions that one might not make when shopping alone, so the shopper has a reduced risk perception of the purchase which makes the activity more careless,” says Max H. Brüggemann, director of customer engagement at Capgemini Invent.