Signal15 May 2020
Isolated Gen Alphas mourn the loss of playtime

From games of tag and playing catch to playground chats, a wide range of playtime activities have become impossible in life under lockdown, with potentially detrimental effects for children’s mental wellbeing. As parents try to keep kids content, they want brands to step in to fill the playtime gap.

Isolated Gen Alphas mourn the loss of playtime