Young people are already using TikTok to comment on global issues, and Dettol is using the same formula to bring hygiene awareness to COVID-19. The #handwashchallenge is a playful and lighthearted way to encourage people across India to keep safe through proper hygiene practises.

In the wake of falling sales during the pandemic, several small brands in Japan are redirecting their manufacturing to produce hygienic items that will be useful to people post-lockdown. As people’s priorities shift, they'll look to brands to use existing resources to meet their evolving needs.

Britain’s lockdown measures to reduce the spread of COVID-19 have led to an increase in online shopping. As expectations for deliveries increase – when it comes to both speed and hygiene – DS Smith has created packaging specifically designed for quick, clean, and socially-distant drop-offs.

Conventional cleaning goods may leave kitchens and bathrooms gleaming, but they often end up dirtying the environment through microplastics and harmful chemicals. Blueland offers an alternative, selling mix-at-home products that help preserve the planet while polishing one’s home.