The World Health Organization has joined TikTok to teach teens about Coronavirus through informative videos. As fears of a possible global pandemic rise and conspiracy theories snowball about the virus, expert bodies like the WHO are taking a role in communicating the facts.

Aware of the concerns around smartphone security, TikTok has added a device management tool to its growing range of safety measures. As device ownership and social media penetration continue to rise in India, people are looking for tech brands to help them stay safe online.

Hotstar’s strategy of focusing on sports, recycling Star TV’s offerings, creating original programming, and providing content in multiple languages is helping it acquire viewership beyond just the major Indian cities. How can streaming services appeal to viewers in an age of multiple subscriptions?

Vine and Snapchat may have popularised the short video format on social platforms, but TikTok has broadened the medium’s potential, allowing users to join viral crazes with just their phones. As Gen Z’s attention spans shrink, the app offers an easy way to participate in a wider digital community.