Driving to work has never been considered a joyful part of the day, but for game-loving Americans this may be about to change. Drivetime’s mobile-based, voice-led offer invites the bored and frustrated to stay entertained and engaged during their daily commute to and from the office.

With city-dwellers increasingly taking mini-breaks to the country, Virtuo is removing the pain points of traditional car rental services through its digital-first approach. It’s enabling drivers to get around in style without dealing with long-term insurance and fuel costs.

Moving out of the passenger seat and firmly into the driver’s seat, a growing proportion of high-net-worth women are becoming car enthusiasts. As their clientele evolves – and so do their needs and expectations – how are luxury car brands trying to appeal to these high-earning individuals?

Volkswagen has painted a poignant picture of its Beetle car in a campaign that bids farewell to the iconic model. The 90-second animated film pays homage to the past to excite audiences about possible innovations in the future, bringing the comfort people seek through nostalgia to the fore.