Signal23 Apr 2020
People are open to ‘normal’ ads unrelated to COVID-19

A survey has found that half of consumers are okay with brands running ‘normal’ campaigns that aren’t linked at all to the pandemic. And as people tire of repetitive ads that try hard to strike a heartfelt tone, veering away from that narrative could capture more people’s attention.

People are open to ‘normal’ ads unrelated to COVID-19