Signal17 Apr 2020
Just Eat skips the jokes to align with UK’s mood

There’s a time and a place for humour, and Just Eat has decided it’s not during a crisis. The food delivery brand, which has seen a rise in orders since the COVID-19 lockdown began, has shifted its usual jokey marketing style to a more serious tone in order to better resonate with the public mood.

Just Eat skips the jokes to align with UK’s mood