Whether shopping on Amazon or selecting a song on Spotify, modern life has too many options for even the most mundane decisions. This assortment of online offerings can overwhelm people to the point of indecision and inaction. How can brands help to mitigate choice fatigue for American shoppers?

A ‘mood board’ for the latest K-fashion trends, Korean e-tail brand W Concept encourages discovery, without being overwhelming. With a curated and beautifully-displayed selection of independent designers, the online store offers American aesthetes a slice of e-commerce heaven.

MyVerte, a membership-based, direct-to-consumer online marketplace is giving brands the power to curate their own vision and identity. By fostering brand-shopper relationships based on transparency, dialogue, and a sense of community, it positions itself as an antidote to Amazon.

The war between online and IRL shopping has yet to be won – what if the solution wasn’t one or the other, but a combination of both? Trouva is an online platform that pairs with brick-and-mortar boutiques to offer shoppers access to indie retailers and grant small shopowners a bigger reach too.