In a bid to give people more transparency, meat substitute brand Quorn will start incorporating carbon footprint data in its product packaging. Amid growing concerns around food sustainability and sourcing, carbon labelling could well become as commonplace as nutritional information.

Beloved by both budget diners and those who are flush with cash, chicken is perceived as a ‘democratic meat’ with better health credentials than beef or pork. Yet while it forms the backbone of many Britons’ diets, how are ethical considerations impacting the way they buy poultry?

Media coverage of plastic waste has made the problem impossible to ignore, leading many Britons to seek ways of avoiding unnecessary packaging. With its 52% paperboard bottles, Just Water has emerged as a disruptive force in an industry under pressure to adopt sustainable practices.

Morrisons is teaming up with food-waste app Too Good To Go to sell produce beyond its best-before date. As people increasingly seek out companies that align with their environmental values, the supermarket's move could help to drive buyer appeal.