With long work days, bills to pay, and heavy debt, being an adult can often be overwhelming – and not much fun. As present economic conditions cause young people to experience 'delayed adulthood' – taking longer to complete education, become financially independent, and start a family – many are feeling nostalgic for the freedom and playfulness of their younger years.

Lego has launched an Instagram campaign that encourages stressed-out Gen Yers to get creative with its products, in an effort to let off steam. With more young adults struggling to find holistic experiences that suit them, Lego lets them know 'kidulting' is a viable alternative.

Pattern designer Camille Walala collaborated with LEGO on an installation in London to launch Dots, LEGO’s 2D-tile play concept. With adults as well as children interested in immersive experiences and personalisation in play, the pop-up aimed to provide multi-generational appeal.

Gaming is becoming a popular career path, but where’s the line between fun and work in this space? Canvas8 spoke to Maria Törhönen, a scholar with the Gamification Group, to understand how people’s perceptions of their obligation towards content creation can influence their online success.