They may only have been around since 2010, but members of Generation Alpha are already tech-savvy, socially conscious, and highly influential. What impact has having a Gen Yer for a parent had on these kids? How is technology shaping who they are? And what are they passionate about?

Pattern designer Camille Walala collaborated with LEGO on an installation in London to launch Dots, LEGO’s 2D-tile play concept. With adults as well as children interested in immersive experiences and personalisation in play, the pop-up aimed to provide multi-generational appeal.

Retail brand Very has released a campaign ahead of the Christmas season showcasing its range of toys. By showing a small girl transported into worlds where the toys come alive, seeing her take on roles ranging from a vet to a builder, the ad breaks down gendered stereotypes.

It’s well-established that people place more value on things they’ve helped create, but that doesn’t mean everyone will appreciate a custom t-shirt in the same way. Canvas8 spoke to Dr. Anne-Kathrin Klesse, an assistant professor of marketing, to learn how self-image impacts personalisation.