PBS children’s show 'Molly of Denali' is being lauded for accurately representing Alaskan culture, helping to bridge gaps in cultural understanding and subvert negative stereotypes. As people demand more accurate media representation, brands can foster important conversations.

Pixar has launched the SparkShorts creative storytelling programme, which has been set up to encourage Pixar employees to submit their own short animations. The studio hopes that in doing so they’ll include greater diversity of voice, something younger viewers want from media brands.

As the first Hollywood movie to feature an all-Asian cast in 25 years – and the most successful rom-com in nearly a decade – Crazy Rich Asians has been heralded as a potential game-changer for the industry. How is a film about one-percenters in Singapore promoting more diverse pop culture?

Gen Zers are a tricky yet intriguing generation to grasp – they’re offline-shopping, eco-conscious, genre-defying, values-defending mavericks. As they grow into adolescence and adulthood, what do Gen Zers actually think is cool and how can brands appeal to this cohort’s unique mindset?