How are brands convincing people that their CR efforts are genuine? Is a plastic revolution on the horizon? And what are the benefits of community energy schemes? In this part of the 2020 Expert Outlook, we speak to three experts about how citizen-led initiatives are driving societal change.

In the wake of the steepest drop in trust in recent history, established business, media, and government institutions are being eyed with suspicion. Canvas8 spoke with Rachel Botsman, author of Who Can You Trust?, to understand who holds sway in the midst of a global trust implosion.

The wealth of info available online has made it so businesses can no longer hide behind false displays of virtue. But how do people react when a brand they like steps out of line? Canvas8 surveyed 4,400 Britons and spoke to eight people to learn how they use their voices and wallets stand up for their values.

While 88% of Americans want brands to go above and beyond their requirements, do people’s demands differ when dealing with a multinational and a mom-and-pop outfit? Canvas8 spoke to Linyun Yang of the Darla Moore School of Business to learn how brand size affects customer expectations.