How rude! The science of brand size
REPORT
18 Apr 2019
How rude! The science of brand size

While 88% of Americans want brands to go above and beyond their requirements, do people’s demands differ when dealing with a multinational and a mom-and-pop outfit? Canvas8 spoke to Linyun Yang of the Darla Moore School of Business to learn how brand size affects customer expectations.

Linyun Yang

Linyun Yang is an assistant professor of marketing at the University of South Carolina. Her research examines how social information (e.g. stereotypes, social norms) elicited by advertising and brands influences the way consumers feel about themselves and others.