With greening our routines top-of-mind, reducing the environmental impact of our transport options is an important consideration for many. As price and infrastructure make scaling back on air travel difficult, how can brands and industries lend a helping hand to the eco-keen?

As people wake up to the impact of their everyday decisions on the environment, they’re looking for alternative ways to enjoy their favourite leisure pursuits. It’s why many Europeans are embracing ‘slow travel’, swapping instant gratification for eco-friendly and experience-led trips on trains.

EasyJet has announced it will offset the carbon emissions from all its flights, at no extra cost to customers. Although people are increasingly eco-conscious when it comes to travel, many aren’t willing to pay more to be more sustainable – meaning EasyJet’s offering will likely prove alluring.

Sleeper trains may seem like a relic from the past, but the next generation is tackling some of the pain points of air travel. The Caledonian Sleeper will offer passengers a trip from London to Scotland that’s greener than flying, more reliable than driving, and cheaper than staying at most hotels.