Pinterest has rolled out an online marketplace in support of small businesses. By nudging people to shop small during the holiday season, the company is hoping to appeal to people who are keen to reject large corporations in favour of brands that strive to build a personal connection.

When they were younger, they were known for just being a bunch of slackers. But things have changed: in 2020, Gen Xers are the ones with the money and the power – so why are brands ignoring them? And what can they do to connect with and cater to this small but financially mighty generation?

Just offering a good product or service is no longer enough to attract consumers – more and more, they expect brands to take a stand on important issues. Tapping into this, HSBC has released an updated version of its 'We Are Not An Island' campaign, which supports inclusion in Britain.

Authenticity has long been a buzzword in marketing, but with 51% of people saying that less than half of brands create ‘authentic’ content, there’s a significant disconnect with audiences. Canvas8 spoke to Dr. James Oakley to find out what factors affect whether something is seen as genuine.