Thanks to the wellness movement, food, drink, and medicine are all under close scrutiny as people eschew processed and chemical-laden products in favor of natural ways to boost their health. How is MudWtr, a mushroom-based alternative to coffee, meeting the expectations of ‘clean eaters’?

What comes to mind when you think of a health food? A strange-looking product promising impossible results with words you don’t really understand? Bio-tiful is looking to change that. With its minimalistic packaging and approachable branding, it’s bringing kefir into the mainstream.

An edible coffee bar called Nudge, made from cocoa butter and finely-ground coffee beans, is promising to be a functional alternative to chocolate. By giving people an easy, low-sugar, on-the-go way to get a caffeine kick, the brand hopes to lure coffee fans and snackers keen for novelty and convenience.

How do you introduce coffee to a nation of tea lovers? With the demand for Starbucks continuing to grow, the coffee giant is innovating to offer the fastest, most convenient service for Chinese consumers. But how has the brand adapted its offering to promote coffee connoisseurship in China?