Driving to work has never been considered a joyful part of the day, but for game-loving Americans this may be about to change. Drivetime’s mobile-based, voice-led offer invites the bored and frustrated to stay entertained and engaged during their daily commute to and from the office.

Transport for London has teamed up with Headspace to help commuters have less stressful journeys on public transport. Given that long travel times to work contribute to poor mental health, brands have a chance to step up with tools and services to help people decompress.

Fewer Americans are commuting to work by car, while alternative ways of traveling are increasing. Cars still play a central role in people's day-to-day lives but the American workforce is slowly turning its back on them and increasingly opting to use rideshares or public transport instead.

While algorithms are designed to show users exactly what they want, too much personalisation can be stifling. By cracking the ‘echo chamber’ and combating boredom with positive surprises, how are brands injecting a much-needed dose of the unexpected into people’s everyday experiences?