Signal23 Dec 2019
Wine brand caters to Gen Yers' sense of spirituality

Online wine boutique Astro Vino is personalising wine-gifting by matching each bottle with the giftee’s astrological chart. Amid declining trust in institutions and a rising interest in astrology, the tailor-made offering will likely appeal to Gen Yers as they increasingly put their faith in the stars.

Wine brand caters to Gen Yers' sense of spirituality