FarFetch Communities has partnered with Gucci to create original content that will raise brand loyalty and increase traffic to their online marketplace. As people seek inspiration from social media, the importance of using it to encourage purchases continues to grow.

MyVerte, a membership-based, direct-to-consumer online marketplace is giving brands the power to curate their own vision and identity. By fostering brand-shopper relationships based on transparency, dialogue, and a sense of community, it positions itself as an antidote to Amazon.

Whether shopping on Amazon or selecting a song on Spotify, modern life has too many options for even the most mundane decisions. This assortment of online offerings can overwhelm people to the point of indecision and inaction. How can brands help to mitigate choice fatigue for American shoppers?

Endless Instagram feeds mean people also want endless clothing options for when they upload their own posts. Fashion Nova has mastered the art of influencer marketing to become to go-to shopping destination for those wanting to look bad and boujee.