Retailers’ sustainability initiatives show that shoppers don’t just want cheap, fast fashion – ethical and eco-savvy values are important too. But are visibly mended sweaters and ‘sneaker cleaning’ services just an updated version of the ‘It bag’, or are people ready to adopt low-impact lifestyles?

Doconomy, a Swedish fintech company, has launched a credit card that tracks the carbon footprint of a user’s purchasing behaviour, while declining transactions if an annual carbon limit is breached. The card satisfies consumers' sustainable values and provides a source of visible action.

Looking to capitalise on its position as the UK’s second most loved food retailer, Marks and Spencer is trialling an on demand delivery service with a small number of Sparks card customers. Launching in two locations, the service will deliver ready meals within an hour and fresh groceries within two.

Sustainable fashion and eco-friendly initiatives have made dressing with a conscience easier than ever, but are shoppers considering the impact of their returns? More than 33% of Gen Yers say they buy more items than they need. What can brands do to discourage serial returners?