Microsoft Japan is implementing a four-day week after a trial period resulted in significantly more productivity. As Japan’s intense work culture fuels mental health issues and burnout, employers that offer more flexibility have the potential to both boost employer satisfaction and improve business.

Companies in Japan are encouraging employees to take 'workations', holidays in which people intermittently dip in and out of work sessions. In a society that's become accustomed to being overworked, workations are one way of helping people transition towards a more balanced lifestyle.

Thanks to the instant gratification provided by on-demand services and the expectation that people are always switched on, people are no longer satisfied to have their days, weeks, and months dictated by rigid schedules. More than seeking a work-life balance, those who are making themselves available at all times of the day want to flexibly check in and out of work to maximise lulls for leisure and be more productive when they are on the clock.

Japanese men have the highest amount of paid parental leave at their disposal, yet only a small proportion take it each year due to an intense working culture and entrenched gender norms. So, what are brands and the government doing to encourage fathers to get more involved in their kids’ lives?