A New Zealand company that trialled four-day working weeks has found that it made its employees happier, more focused, and productive. As workers want more flexible working options, companies that adapt to cater to their workforce's needs will benefit from higher employee retention.

Thanks to the instant gratification provided by on-demand services and the expectation that people are always switched on, people are no longer satisfied to have their days, weeks, and months dictated by rigid schedules. More than seeking a work-life balance, those who are making themselves available at all times of the day want to flexibly check in and out of work to maximise lulls for leisure and be more productive when they are on the clock.

Companies in Japan are encouraging employees to take 'workations', holidays in which people intermittently dip in and out of work sessions. In a society that's become accustomed to being overworked, workations are one way of helping people transition towards a more balanced lifestyle.

Japanese men have the highest amount of paid parental leave at their disposal, yet only a small proportion take it each year due to an intense working culture and entrenched gender norms. So, what are brands and the government doing to encourage fathers to get more involved in their kids’ lives?