Taking advantage of Pinterest Updates, IKEA has digitised its catalogues, making them easily ‘shoppable’ via Pinterest's interface. As social media becomes an increasingly common gateway tool to purchasing, people are expecting brands to collaborate with aspirational platforms.

While the division of the EU is a focus of the media, travellers still want an increasingly connected Europe – at least when it comes to transport. Omio is the travel aggregator transcending borders to allow people to compare bus, train and flight fares, with the aim of simplifying multi-stage journeys.

Snapchat, the most popular social media app among young Westerners, has debuted an in-app feature for users to play games with friends. The desire for familiarity in technology runs parallel with smartphone users’ limiting the number of apps they use; creating a demand for all-in-one interfaces.

How are vehicle-sharing services fulfilling everyday needs and lifelong dreams? What are commuters doing to reduce their carbon footprint? Will all-in-one apps transform the way we get around cities? And how are brands elevating the in-car experience to offset falling ownership?